Summary

This role is dedicated to elevating the organization's digital footprint and driving business growth through strategic social media management and proactive B2B outreach. The ideal candidate will serve as the primary architect of the company's online presence, ensuring all profiles accurately reflect the brand's value proposition while simultaneously executing targeted lead generation campaigns. This position is vital for connecting with potential clients, fostering meaningful business relationships, and converting social engagement into tangible revenue opportunities.

Responsibilities

Audit and enhance the corporate LinkedIn presence, optimizing visual elements, headlines, and service descriptions to clearly articulate the company's mission and target audience.
Maintain dynamic and current profiles by regularly integrating company milestones, news updates, and fresh content across all digital channels.
Develop and execute a consistent weekly content schedule for LinkedIn, Facebook, and Instagram, ensuring platform-specific tone and style.
Produce diverse content formats, including written posts, basic graphic designs, and short-form video reels, to showcase services, celebrate client successes, and share industry expertise.
Identify and research high-value business prospects and decision-makers on LinkedIn to initiate targeted outreach efforts.
Manage the outreach lifecycle by sending personalized connection requests, following up with introductory messages, and nurturing initial conversations regarding potential collaborations.
Maintain an organized manual tracking system to monitor lead interactions, response rates, and subsequent action items.
Facilitate seamless handovers to the internal sales team when a prospect expresses genuine interest in the company's offerings.

Requirements

Requirements:

Possess a Bachelor's degree in Marketing, Business Administration, Mass Communication, or a closely related discipline.
Have 1-3 years of practical experience in digital marketing, telemarketing, or lead generation; exceptional communication skills may qualify recent graduates.
Demonstrate proven proficiency in managing social media accounts across LinkedIn, Facebook, and Instagram.
Be familiar with WhatsApp Business API tools and platforms capable of handling bulk messaging operations.
Show working knowledge of email marketing software such as Mailchimp, Zoho Campaigns, or equivalent solutions.
Exhibit confidence in outbound phone communication, including the ability to handle objections and conduct cold calls effectively.
Display basic competency with CRM systems and advanced skills in Excel or Google Sheets for data tracking.
Possess strong written and verbal English proficiency; fluency in Telugu or Hindi is considered an asset.
Be a self-driven professional who thrives in target-oriented environments and is comfortable working with revenue-based performance metrics.

Digitial Marketing Executive- Triyas Tech Solutions Private Limited